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Category Archives: Industry News

Dave takes the hot seat on Guardian’s brand awareness panel discussion

I was asked by our PR team the other day whether I would be happy to be put forward for a Q&A session on The Guardian Small Business Network discussion. At first I was a little nervous to be honest, but we submitted my bio and were accepted straight away. The topic was on brand awareness […]

30 days of change

With Yahoo! in the process of a major rebrand it has decided to introduce ‘30 days of change’, a period in which it will be featuring a different version of its logo every day on its website.     It is not clear exactly why this is being done, however it could be a good […]

What makes brands influential?

Google and Amazon have been named the first and second most influential brands in the UK respectively, according to Ipsos Mori’s Top 100 Most Influential Brands report. Microsoft took third position, the BBC came in at fourth, and claiming fifth was eBay. The 10 top scoring brands were judged on qualities like trust, messaging and […]

Calling talented PR professionals…

The Vibe PR team is growing and we’re on the hunt for an ambitious PR account executive. Ideally, you will have at least two years of industry experience working on a cross section of both private and public sector accounts. We’re looking for someone with the ability to write for a range of audiences, with […]

Don’t let your site crumble under the new EU cookie law

On Saturday 26th May, the new EU cookie law came into effect. The law states that all websites must request consent from users before serving them web cookies.

Whether we choose to embrace it or not, social media is not going away anytime soon. On the contrary, there are now more than 2.8 billion social media profiles worldwide. Many companies are still hesitant about embracing social media. The frenetic content, speed of interaction and mass potential of people to reach can be perceived […]

To BG or not to BG

British Gas has recently unveiled its new logo by ad agency CHI and Partners, featuring a modified flame and new typographic styling.

Good morning all! Thought we’d start the day off with a great visual demonstration of how we all see, work and expect to work with Social Media, now and in the future! Created in some clean and concise #infographics. Why not spend 20mins taking a peek at these: http://www.youthedesigner.com/2011/10/18/30-must-read-infographics-on-social-media/

Domain names set for huge increase

A few days a go ICANN (the organisation in charge of looking after top level domains) gave approval to a plan to allow anyone to set up there own top level domain (well anyone with at least $185,000 to spend!) this will mean that over the next couple of years you will see a huge increase in […]

Another MSN home page article focusing on brands – this time car brands! See whether your motor features or whether you agree with the choices!? http://cars.uk.msn.com/features/photos.aspx?cp-documentid=157753399

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