Monthly Archives: September, 2013
The perils of ‘lazy password syndrome’
In the techie team, we are often criticised for allocating seemingly arbitrary passwords, but there is method in our madness. Far too many users left to their own devices choose one of the following five (instantly hackable) passwords: 1. password 2. 123456 3. 4. abc123 5. qwerty I can guarantee that a number of […]
How to turn new customers into happy, repeat customers
Following my previous blog post where I discussed the factors that influence the e-commerce sales funnel process, I wanted to write a follow-up post discussing how to convert your new customers into loyal, repeat purchasers. Data segmentation Before starting any kind of activity, it’s important to get a good understanding of your customers and how […]
Vibe serves up brand
refresh for Per Tutti
Per Tutti, a Manchester city centre based restaurant, recently approached Vibe to help refresh its existing brand to re-establish the restaurant positioning following an increasing number of positive reviews and a move to a more diverse menu offering. During the refresh we worked with Per Tutti to reposition its new offering effectively and create a […]
