Monthly Archives: August, 2013
Putting the fun back in the
e-commerce funnel process
We’ve recently been working with a client to implement e-commerce tracking. It wanted to understand the effectiveness of its online store. As part of this, we defined the funnel process to establish a conversion rate and help it to identify any problems with its checkout. This got me thinking about how the sales funnel process […]
Note to ‘selfie’ – check the OED…
I’m all for a portmanteau. Language has to evolve, right? However, I had to raise an eyebrow when, in my naivety, I responded to a colleague’s reference to the word ‘twerking’ with a nonchalant “Oh, is that one of those hybrid words to describe people going on twitter at work?” (based on the sound not […]
Dave takes the hot seat on Guardian’s brand awareness panel discussion
I was asked by our PR team the other day whether I would be happy to be put forward for a Q&A session on The Guardian Small Business Network discussion. At first I was a little nervous to be honest, but we submitted my bio and were accepted straight away. The topic was on brand awareness […]
Creativity and Controversy
Recently, Marmite launched a new television marketing campaign created by London based-agency Adam&EveDDB. It focuses around ending Marmite neglect in a tongue-in-cheek documentary, where jars of Marmite are ‘rescued’ from their owners in scenes reminiscent of animal neglect. These jars are then given a new lease of life in the form of a new owner. […]
Does process make you snooze or smile?
A web development process is a documented series of steps that need to be followed in a specific order to deliver a digital project. On the whole, process can be seen two ways. On one side, many believe it stifles creativity, introduces unnecessary paperwork for clients, and frustrates the hell out of designers. On the […]
30 days of change
With Yahoo! in the process of a major rebrand it has decided to introduce ‘30 days of change’, a period in which it will be featuring a different version of its logo every day on its website. It is not clear exactly why this is being done, however it could be a good […]
Few will have missed the news this week that three women in the public eye, Caroline Criado-Perez, Stella Creasy and a Grace Dent have received rape, death and bomb threats via Twitter. It is not the first time that we’ve heard this sort of news. In the past, celebrities, footballers, Olympic athletes and even your […]
