Client: Kingsdean Manera Scheme Project: PR Campaign
Brief
Kingsdean turned to Vibe for a targeted media campaign that would showcase its luxury, boutique apartment scheme, Manera, as testament to the company’s expertise in property development across the North West. It had to be targeted, it had to be regional and it had to reach the right people.
Factors of success
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Entire scheme sold out within six-weeks
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768,736 people reached by a proactive media relations campaign
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90% increase in new visits to website on coverage days
