Client: Kingsdean Manera Scheme Project: PR Campaign
Kingsdean turned to Vibe for a targeted media campaign that would showcase its luxury, boutique apartment scheme, Manera, as testament to the company’s expertise in property development across the North West. It had to be targeted, it had to be regional and it had to reach the right people.
Factors of success
Entire scheme sold out within six-weeks
768,736 people reached by a proactive media relations campaign
90% increase in new visits to website on coverage days