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PR

PR

 

It’s all about reputation

Perceptions can make or break a brand. PR is integral to your positioning in the marketplace and is a critical element of your relationship with your customers, stakeholders, prospects and even your own employees. The Vibe PR team looks after every aspect of reputation management, including:

 

Top level strategy

By sharing your business goals through the brand strategy journey, we use our innate understanding of the PR industry, coupled with a generous dose of commercial acumen to devise strategies in line with your business and marketing planning. This over-arching plan informs the cycle of activity, from the translation of core business aims right down to tactical details.

 

Inspired media relations campaigns

Using our wealth of media contacts from our not-so-little black book, we research, create and implement compelling media relations campaigns to communicate your vision, values, promise, philosophy and differentiators. Our left and right brain thinking fuses strategy and logic with creativity and inspired writing. Media relations campaigns can include a combination of the following:

  • Topical commentary on headline issues
  • In-depth features
  • Press releases
  • Photocalls
  • Press trips
  • Media events
  • Profiling
  • Round-the-clock press office service
  • Competitions and promotions

 

Thought leadership

We work with our clients to ensure they have an informed and intelligent voice in the media as leaders in their field. By seizing on the news agenda, we develop succinct, insightful commentary on topical issues. We know what makes great copy and ensure journalists can rely on us for excellent content and expert spokespeople.

 

Crisis PR

The flipside of sharing your successes with the wider world is the ability to effectively manage potentially critical situations. With experience of operating 24 hour crisis support for clients and managing major incidents, we are adept at advising on communications protocols and damage limitation strategies.

 

Networking

Someone once said “The more hands you shake, the luckier you are in business.” While luck may arguably play a role, the greater your connections with decision-makers, the more opportunities you’re likely to create. We are well-connected on the networking scene and assist our clients in brokering mutually beneficial relationships to grow their business.

 

Copywriting

Great copy has to work on a number of levels to really resonate. We work hard to translate our clients’ core business and marketing objectives to talk directly to their target audiences in a meaningful way. Don’t get us wrong, we’re passionate about words. But only when we connect those words with a deeply rooted proposition, does it really make an impact. That’s when the good stuff happens.

 

PR surveys and news generation

Journalists love statistics but they are not always easy to come by. Survey-based news is an extremely effective mechanism to raise brand awareness in target media. Working with reputable market research companies, we can compile a questionnaire, collect and analyse the data and come up with an attention grabbing headline and story to ensure your brand remains front of mind for the right reasons.

 

Content marketing strategy

With nearly two billion people using social media as a communications tool and 90% of online searches are made using Google, where you appear and how you appear online is key. We can help you carve out a comprehensive content marketing strategy that will create high-quality content and generate links from high-authority websites. We will utilise a variety of online channels to reach your target audience ensuring you are positioned positively. We can even help you with social media policy and internal governance for your employees to ensure best practice at all times.

 

Event management

Events deserve special attention. They are a big investment of time and money. We will ensure that your event strategy goes beyond simply booking a stand or venue. From managing journalist relations to securing speaker opportunities and overseeing your social media engagement, we exploit every channel to ensure you generate a healthy return on investment.

 

Internal communications

Good reputations start from the inside. In today’s world an internal memo can become a front page headline within minutes, so it’s important that everyone is reading off the same hymn sheet. The PR team at Vibe will work with you to understand your key messaging, company culture and what makes your organisation tick. From creating an internal newsletter and corporate literature to managing your communications policies, we will become an extension of your own team and help you communicate effectively from the inside out.