Client: Mark 1 Project: Full brand refresh
A rebrand that really hits the mark
Mark 1 works with SMEs to optimise their business processes. The company supports organisations through a rigorous process to achieve globally recognised ISO standards, using its bespoke Titan business system.
To implement a full brand refresh to reflect company growth.
Mark 1 (formerly known as Mark 1 Business Systems) approached Vibe to undertake a full refresh of its brand and supportive collateral in line with business growth, having extended its client portfolio and enhanced its service offering.
Vibe worked with the team to re-evaluate the core business vision, values, promise, philosophy and differentiators, translating this into the brand. Key to the refresh was the simplicity and assurance of the Mark 1 offering. By using the number 1 as a strong, visual device we pulled out key messaging to reiterate Mark 1’s standout credentials. The clean, geometric logotype, supported by a results-oriented strapline, work together to elevate the company’s positioning.
We extended the application of the rebrand across core collateral, including the creation of a fully responsive website, optimised for viewing on desktop, tablet and mobile devices.
- Brand discovery
- Brand defined
- Brand refresh
- Brand guidelines
- Responsive website
- Website copywriting
- PR support