Client: Avetio Project: Direct mail campaign
Creative direct mail campaign aimed at key gambling operators
Avetio is a global SMS specialist, providing connections to around 750 networks in 250 countries.
The brief
To devise a high impact DM campaign aimed at the top 20 gambling companies identified by the client.
The situation
Avetio saw the gambling market as a key growth sector for SMS and tasked Vibe with creating a standout DM campaign to send to its 20 ‘hot targets’ in the sector. The aim was to effectively convey the company’s core brand values, capture the imagination and prompt an initial meeting.
The solution
Vibe drew inspiration for the campaign from gaming tables and created oversized playing cards and betting slips tailored for the prospects, incorporating core brand messaging and a strong call to action.
The campaign had clear cut through and not only prompted a sense of intrigue from its recipients, but also led to three new business meetings with companies from Avetio’s wish list.
Work completed
- Direct mail campaign
- PR support
