Client: Farmers Fayre Project: PR Campaign
Vibe was appointed to raise awareness of the organisation’s expansion plans, including its launch at Leekes in Coventry. A key aim was to communicate Farmers Fayre’s commitment to celebrating farm-fresh, exceptional quality, regional produce.
Effective collaborative work to support 50% increase in online sales in a 12 month period
Double the anticipated sales in week one at the new site
Secured media coverage in target trade and regional titles