Client: Meguiar's     Project: Corporate Website

« Back

Building a community on a content-managed website

Meguiar's Inc. Is one of the worlds leading surface care products companies, providing highly specialised products for almost every conceivable type of surface.

The brief

Re-design and construct an e-commerce content-managed website, forum and interactive gallery for the UK which will act as a standard for the rest of the world's distributors, ensuring it will be easy to manage and translate.

The situation

The UK website was no longer reflective of the Meguiar's brand and its position. Through years of additions, it had become unwieldy and difficult to update.

The solution

Meguiar's customers love their products. The company sells to enthusiastic car, bike and boat owners who demand the best possible finishes on their high-end investments. So the new Meguiar's website couldn't just be a glorified shop window it had to reflect the care and commitment of the customers. Our solution was to build a high quality online home to the Meguiar's community that would host video product demonstrations, a discussion forum, advice and information pages, as well as a chance to buy.

We housed the site on our in-house-developed CMS system Empowered to ensure functionality we could trust, and allow the brand to express itself in the way that was unique to Meguiar's.

Meguiar's received great praise from their customers for the site, as well as a healthy increase in sales. The company soon instructed us to roll out the same site to every country they trade in we've now completed nine bespoke international versions.

We delivered with this project