Client: Wilson Bowden Developments Project: Community engagement campaign
Summary
National property developer, Wilson Bowden Developments, turned to Vibe to manage a regional media relations and community engagement campaign highlighting how its £90m Silk Street retail and leisure development would have a positive effect on Macclesfield town centre.
Successes
- Vibe lobbied local independent retailers, community workers and Macclesfield residents to speak in favour of the scheme
- 3.1m people reached by a proactive media relations campaign
- Television news coverage achieved over a two-day period on BBC TV
- The scheme was given the green light at strategic planning panel
- Silver award winner in 'Freshest Community Relations Campaign' in the Fresh Awards 2013
