Client: Wilson Bowden Developments     Project: Community engagement campaign

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National property developer, Wilson Bowden Developments, turned to Vibe to manage a regional media relations and community engagement campaign highlighting how its £90m Silk Street retail and leisure development would have a positive effect on Macclesfield town centre. 


  • Vibe lobbied local independent retailers, community workers and Macclesfield residents to speak in favour of the scheme
  • 3.1m people reached by a proactive media relations campaign
  • Television news coverage achieved over a two-day period on BBC TV
  • The scheme was given the green light at strategic planning panel
  • Silver award winner in 'Freshest Community Relations Campaign' in the Fresh Awards 2013