Client: Mark 1 Project: Full brand refresh
A rebrand that really hits the mark
Mark 1 works with SMEs to optimise their business processes. The company supports organisations through a rigorous process to achieve globally recognised ISO standards, using its bespoke Titan business system.
The brief
To implement a full brand refresh to reflect company growth.
The situation
Mark 1 (formerly known as Mark 1 Business Systems) approached Vibe to undertake a full refresh of its brand and supportive collateral in line with business growth, having extended its client portfolio and enhanced its service offering.
The solution
Vibe worked with the team to re-evaluate the core business vision, values, promise, philosophy and differentiators, translating this into the brand. Key to the refresh was the simplicity and assurance of the Mark 1 offering. By using the number 1 as a strong, visual device we pulled out key messaging to reiterate Mark 1’s standout credentials. The clean, geometric logotype, supported by a results-oriented strapline, work together to elevate the company’s positioning.
We extended the application of the rebrand across core collateral, including the creation of a fully responsive website, optimised for viewing on desktop, tablet and mobile devices.
Work completed
- Brand discovery
- Brand defined
- Brand refresh
- Brand guidelines
- Responsive website
- Website copywriting
- PR support
