Client: Cheshire East Council Project: Event and celebrity promotion
Summary
Cheshire East Council turned to Vibe to promote Macclesfield's musical connection to Joy Division with a book signing of ‘Unknown Pleasures: Inside Joy Division’ and a special performance of both Joy Division albums by Peter Hook at Barnaby Festival. Collaborating with festival organisers, the Vibe team achieved coverage in regional print and online media outlets, local radio stations and BBC television.
Successes
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739,676 people were reached via a proactive media relations campaign
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Two minute spot secured on BBC North West Tonight
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Effective destination marketing aligning Macclesfield with a globally renowned musician
Photo credit: Anthony Mulryan
